KETA SAVES
Summary
To promote the opening of their new practice and amplify the mission behind their work, we launched the “Keta Saves” campaign, a satirical flip on “Jesus Saves” and CLEAR Ketamine + Psychiatry’s first major advertising campaign to raise awareness about ketamine-assisted psychotherapy (KAP), a groundbreaking mental health treatment, while positioning CLEAR as a new local leader in innovative psychiatry.
Beginning with a guerrilla out-of-home advertising initiative targeting the Greater Los Angeles areas of Burbank, Malibu, Westlake Village, Calabasas, and Agoura Hills, and extending online with the company’s first commercial spot, “Keta Saves” highlighted the potential for fast and lasting transformation, especially in treating mental health conditions such as treatment-resistant depression, anxiety, and PTSD.
Media
OOH + Commercial
Flight
Q1 2025
Client
CLEAR Ketamine + Psychiatry
Year
2025
THE HARDEST LAUNCH
Summary
To introduce Moro — a new sexual wellness brand designed for maximum pleasure — we didn’t just go live.
We went hard.
Dubbed “The Hardest Launch”, we executed Moro’s first major brand initiative during PRIDE Month with a bang—a 360° campaign with content, experiential, and digital advertising extensions. The event was cheeky, sex-positive, and totally unforgettable.
With custom social content, IRL promotions, and supplemental advertising across both Meta and Grindr, the campaign brought Moro’s ethos to life:
Rediscover desire. Prioritize pleasure.
Media
Experiential + Branded Social Content + Digital Ads
Flight
Q2 - Q3
Client
Moro Brands
Year
2025
FOUNDER’S STORY
For nearly two decades, I’ve been obsessed with this question;
What connects us?
That question has taken me across the full spectrum of media, music, entertainment, tech, and culture; from running high-profile campaigns at Complex and Genius, to launching bleeding-edge products in web3, to executing major campaigns for companies like Universal Music Group, Beats by Dre, Formula 1, and Nike. I’ve helped global brands tap into the cultural moment. I’ve worked on wild ideas, messy launches, massive wins, and a few hard lessons. The breadth of my experience has sharpened my instincts for what truly moves people.
But a couple years ago, I found myself at a crossroads. After leading teams, heading up departments, and clocking wins across agencies and startups alike, I started to ask..
Why did I fall in love with marketing in the first place?
The answer was simple: advertising.
Not the sanitized version that clutters our feeds today — but the kind that dares. The kind that says something. The kind that makes you feel something.
That’s why I started Transversaal.
Not just a creative agency — a rebellion against mediocrity. A place where art meets insight, and bold ideas take center stage.
I’ve spent my career studying what connects people on a mass level. Now, I’m building a company that creates those connections on purpose — with audacity, with clarity, and with heart.
This isn’t just the next chapter. It’s the one I was always meant to write.
-AA
“Our mission is to help brands cut through the noise with work that’s culturally electric and strategically undeniable. We exist for the clients who feel like their message gets lost in the shuffle — and we bring them campaigns that punch harder, speak louder, and actually move the needle.”