KETA SAVES
Client
CLEAR Ketamine + Psychiatry
Year
2025
Type
OOH + Commercial
Flight
Q1 2025
Summary
To promote the opening of their new practice and amplify the mission behind their work, we launched the “Keta Saves” campaign, a satirical flip on “Jesus Saves” and CLEAR Ketamine + Psychiatry’s first major advertising campaign to raise awareness about ketamine-assisted psychotherapy (KAP), a groundbreaking mental health treatment, while positioning CLEAR as a new local leader in innovative psychiatry.
Beginning with a guerrilla out-of-home advertising initiative targeting the Greater Los Angeles areas of Burbank, Malibu, Westlake Village, Calabasas, and Agoura Hills, and extending online with the company’s first commercial spot, “Keta Saves” highlighted the potential for fast and lasting transformation, especially in treating mental health conditions such as treatment-resistant depression, anxiety, and PTSD.
THE HARDEST LAUNCH
Type
Experiential + Branded Social Content + Digital Ads
Flight
Q2 - Q3
Client
Moro Brands
Year
2025
Summary
To introduce Moro — a new sexual wellness brand designed for maximum pleasure — we didn’t just go live.
We went hard.
Dubbed “The Hardest Launch”, we executed Moro’s first major brand initiative during PRIDE Month with a bang—a 360° campaign with content, experiential, and digital advertising extensions. The event was cheeky, sex-positive, and totally unforgettable.
With custom social content, IRL promotions, and supplemental advertising across both Meta and Grindr, the campaign brought Moro’s ethos to life:
Rediscover desire. Prioritize pleasure.
MORO MAN
Client
Moro Brands
Year
2025
Type
Meta Ads
Flight
Q3
Summary
To expand Moro’s reach into a new, high-value audience segment, we created the Moro Man to drive sales and awareness for BoostMelt. The Moro Man is a fully AI-generated brand spokesperson designed to resonate with the Golden Bachelor demographic: men ages 47–65 who value confidence, vitality, and an active lifestyle. Instead of casting traditional talent, we engineered a character who could evolve with the brand, adapt to creative needs instantly, and embody the aspirational tone of Moro’s performance-driven product line.
Transversaal built a full suite of Meta ads—static, animated, and short-form video—featuring Moro Man in scenarios that reflected the audience’s passions: golf, leisure travel, weekend escapes, and elevated living.
Messaging was crafted to balance humor and charm, with product specs to position BoostMelt as the next level in peak sexual performance.
UP IN SMOKE TOUR 25TH ANNIVERSARY
Client
Universal Music Group
(On behalf of Vic Industries Corp)
Year
2025
Type
Experiential
Flight
Q4
Summary
To mark the 25th anniversary of The Up In Smoke Tour—the most iconic hip-hop tour in history—Interscope Records transformed the ComplexCon floor into a parking lot party: a full-sensory brand experience complete with a custom bouncing lowrider photo set, a Chronic skull installation, and the Gin & Juice Bar, serving signature cocktails inspired by Dre and Snoop’s timeless track. Guests could shop exclusive anniversary merch, pose for multiple shareable photo moments, and soak in the nostalgia of West Coast hip-hop .
Transversaal oversaw the activation, managing deliverables and project timelines—from tech development and spacial design to merchandising, and coordinating social media integration. Every touchpoint was built to drive sales and engagement.
Across two days, the activation drew thousands of attendees, sold out multiple products, generated viral social coverage, and positioned Interscope Records at the forefront of the ComplexCon experience.